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Appunti disordinati di Giuseppe Mazza (quello di .commEurope)

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03/09
2009
“The general consensus is that when you pay a 50% markup for a tomato from the organic aisle or a carton or milk displaying the U.S. Department of Agriculture (USDA) organic certification logo, you are buying healthier food. You assume it is healthier for you, since the food should be grown without the interference of man-made chemicals, but also healthier for the animals and the environment. Take Stonyfield Farm — a far cry from mass-producers such as General Mills or Kellogg, who have entered the organic market — as one case study of how a company may be compelled to compromise its practices as the organic food market expands. Back in 1983, Samuel Kaymen founded Stonyfield Farm merely to feed his six children and to promote environmental responsibility. Today, the company’s main hub is an industrial plant in New Hampshire, where it handles milk shipped in from other farms and, perhaps soon, milk powder from New Zealand.” Dall’articolo “When is Organic Not Organic? A look behind the scenes…” di Evelyn Vincent



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