28/05
2008
2008
“You might think twice before telling a friend, and you would bite your lip rather than mention it to your boss, but one soap company has no qualms about telling 3 billion Asians that they need to use a deodorant. Unilever is preparing to confront the issue head-on with a marketing and advertising push directed at a new Asian generation.”
Dall’articolo “Sorry, Asia, you smell: the not-so-subtle sales ploy as Unilever scents profits” di Carl Mortished
